Be Bold
Be Beautiful
Liqwd
strategy | design | content
We've worked with Dean since forever. He is incredibly engaging. I don't think we ever had a phone call that was less than an hour long.
His team in California has developed a series of highly successful haircare brands.
Liqwd was salon-only for years. Dean asked us to create a strategy and sensibility for direct to consumer sales.
The packaging is beautiful. The bottles look wet, almost liquid (we couldn't resist). We put the details on a card to set-up responsive and for the product to have a physical presence.
Liqwd has a powerful legacy of celebrity stylists recommendations. This is a huge sales driver. They are leveraged throughout the site and integrated into the Look product bundles.
Looks focus the user on relevant content. And Look Books drive engagement while encouraging users to share.
