the mother
of invention
Capstan AG
identity | style guides
strategy | design | content
One good thing leads to another.
We got a random phone call asking if we were the company who did the Precision Planting work. We said yes. They said do work for us.
We started with a new identity that is relevant, has impact, and works everywhere.
Their invention redefined application technology. That sounds dramatic, but it's really true.
How could we communicate this leap in capability? This was next level thinking compared to current application technology. Then it hit us, “A higher intelligence.” . . . crop circles.
The ad is fun and drew a lot of attention.
Overall we kept everything simple but strong. And we made sure the tone had a confidence inline with their capabilities.
Below are some of the print pieces. They are visually striking, yet intentionally simple and very focused. We fought the good fight to keep them this way.
