animated
awesomeness

Animation design & production is fun, rewarding, and challenging.

It requires:

• agency level design
• short-form storytelling
• cinematic animation and movement
• custom code development
• detailed project management

BANNER DEVELOPMENT

An animation project starts with a static layout and a conversation about the general feel and how the animation should work.

Then the magic begins.

Work for clients at this level isn't the horror show design that gives most online advertising a bad name. This work is almost always part of a multi-million dollar ad campaign from one of the top advertisers in the world.

The expectations were very high.

Production was often constrained by daunting media buy specifications, lowest common denominator compatibility requirements, and worldwide variations in PC processor power. Within these parameters the banners had to tell a story in a matter of seconds.

RICH MEDIA BANNER DEVELOPMENT

Some banners are interactive, others call databases to display extra content or live data points, while others have embedded video.

And all of it has to be seamless.

The Cool Whip banner was super cool. It encouraged interaction by allowing the user to spray whip cream. It's engagement numbers were amazing.

The SCJ units loaded multiple products into a carousel or expanded with large embeded video.