global reach
local focus
Northern Trust
strategy | design | content | build | style guides
Northern Trust was one of our early clients. We did work with them for years.
They were such nice people and a crazy cool client to have. These are two projects out of over eighty we did for them.
We led their Global Redesign. The project covered digital design across three divisions: Personal Financial Services, Corporate & Institutional Services, and Northern Mutual Funds. For the late aughts it's kinda badass (most web design was still a mess then).
These are key frames from an animated piece for the Personal Financial Services division. It was the main feature on their homepage and served as the introduction for new clients.
It's beautiful and tells a great story. They super loved it.
We did derivative versions customized by region for use in other global markets, and a Corporate & Institutional Services version targeted at the largest investors and investment groups in the world.
The Director of Digital Marketing got a call from the big-big-big boss when he saw it, and that never happened.