home cooked creative amazingness
Meez Meals
strategy | design | content | build
custom application development
Jen is super smart.
She saw that many people were losing something important. Cooking at home is a valuable experience. It grounds us.
Her concept: Combine the efficiencies of meal kits with the experiential reward of home cooking.
The Phase 1 site was a hit right away. Jen learned a lot in the first year and was ready to begin Phase 2 development.
Working on this project with Jen, developing the features set and presentation, has been one of the most fun and rewarding things we've ever done.
Simple is hard.
The site is a sophisticated custom web application. But the design is cafe clean and as non-techy or webby as possible.
The menu and checkout are feature rich, but intuitive, easy, and fun. A lot of time went into creating a presentation that felt informal and natural.
MENU UI/UX BREAKOUT
This shows how the ingredient options and kitchen notes are set, and different states of a menu item depending on the level of user customization.
We did rigorous user testing and basic web users scored above 90 with this interface.
