those who
do know
My Precision Story
identity
strategy | design | content | build
Precision Planting crossed the country producing a series of videos.
Different farms, different crops, different OEM equipment, but they had one thing in common. They had all been using Precision's products for years.
We combed through the transcripts from the original shoots, found the best insights, and featured them with actionable content.
A lot of thought was put into getting the user to the most relevant content.
They need to relate to the region, crop, and OEM brand before the content is valuable. They can find content by multiple interest areas and are given a clear hierarchy of actions to drive engagement.
The site generated direct leads in every region Precision sells its products globally.
The banner campaign got more than triple the segment average click-through.
The project was a hit with a great response. The client was happy for real.
